According to his research, stouts on average contain 12.8 micrograms of folate, or 3.2% of the recommended daily allowance. It also tempers the harsh burnt character coming from the roasted barley. … The old advertising slogan "Guinness is Good for You" may be true after all, according to researchers. According to Jamie, Guinnes is not carbonated like regular lager, meaning it is less filling. Now wait; you might look at a pint of Guinness and see a meal. Jamie Logan, a personal trainer, nutritionist and health and wellness specialist, told Medical Daily: "Guinness in a 12 oz pint only contains 125 calories. "That led to the Gilroy ads that were posted," Marnell explained, referring to the artist John Gilroy, responsible for the Guinness ads from 1928 to the 1960s. Studies claim that Guinness can be beneficial to the heart. Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers –”Guinness is Good for You”. Folate is a B vitamin that our bodies need to make DNA and other genetic material. A study in 2009 found drinking beer in moderation can help improve bone mineral density, a major risk factor in osteoporosis. Nursing mothers were then encouraged to imbibe this drink as a milk-boosting tonic, too. One of the original ads for Guinness Stout it reads: ITS NOURISHING PROPERTIES Guinness is one of the most nourishing beverages, richer in carbo-hydrates than a glass of milk. The Guinness Storehouse and Brewery, which was built in 1902 is in the heart of old Dublin. If you've not heard of these, they are the antioxidants that give fruit and vegetables their dark colour. Guinness cans, containing a widget to control the pour, also have some nitrogen. Guinness contains less calories than the average lager As per the brands old slogan, drinking Guinness can actually be “good for you” as the Irish beer has an impressive nutritional profile. A pint of Guinness certainly does contain some nutrients with well-established health benefits. It's made from a grist (grain) that includes a large amount of roasted barley, which gives it its intense burnt flavor and very dark color. According to Bamforth, for more than half a century, Guinness has put nitrogen gas into its beer at the packaging stage, which gives smaller, more stable bubbles and delivers a more luscious mouthfeel. "We would not recommend to anyone who is pregnant or breastfeeding to be enjoying our products during this time in their life. Whilst it’s thought that Guinness is rich in iron, a pint of the drink will only give you one percent of an adult’s daily recommended iron intake. This helped to solidify the drink's original slogan: "Guinness is good for you." "Guinness is Good for You" was born as a catchy marketing slogan in the late 1920s, and wasn't based on any scientific proof that drinking beer actually had any health benefits. Although there are some associated health benefits of moderate drinking—one drink a day for women, two for men—like an increase in good … Guinness Storehouse: Guinness is good for you - See 46,641 traveler reviews, 32,682 candid photos, and great deals for Dublin, Ireland, at Tripadvisor. Guinness is not going to build muscle or cure you of influenza. Drinking lager does not yield the same benefits, experts from University of Wisconsin told a conference in the US. It has also been touted as being "good for you," at least by its own advertising posters decades ago. The basic campaign theme continued for nearly forty years with other, related tag lines – “Guinness for Strength,” “My Goodness, My Guinness” and “A Lovely Day for a Guinness,” for example. "If anyone is under the impression that there are health benefits to drinking Guinness, then unfortunately, I'm the bearer of bad news. Drinking Guinness regularly, or only on St. Patty's Day, can actually be "good for you," as per the brand's old slogan. "The same serving of bud light has only 15 calories less. Guinness is Good for you! The famous advertising Guinness slogans -- including "It's a good day for a Guinness" -- started through word of mouth, said Marnell. The Guinness advertisements were certainly catchy. Guinness could really be good for you The long-running ad campaign is well-known The old advertising slogan "Guinness is Good for You" may be true after all, according to researchers. But today, experts (particularly in the United States) caution of the dangers associated with consuming any alcohol while pregnant. The Guinness Book Of World Records. And though you wouldn't rank it as healthful as a vegetable, the stouts in general, as well as other beers, may be justified in at least some of their nutritional bragging rights. 11oz. The research also concluded that silicone found in beer can improve bone density. Why a Pint of Guinness Could Be Good for You. GUINNESS Is Good For You, Gives You Strength SIGN DUBLIN IRELAND IRISH STOUT (Top-B) This is a very thick metal sign. A Guinness advertisement states "Guinness is good for you" Studies claim that Guinness can be beneficial to the heart. Low-calorie … "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. The quirky slogan was plausible because some physicians ordered new … A look at how the old advertising slogan "Guinness is good for you" is apparently true. Perhaps: Modest alcohol may be ok as long as you count it as a carb calorie. On the other hand, these may be negated by the presence of other not-so-good stuff in … What about beer for breastfeeding? Guinness Storehouse: Guinness is good for you - See 46,641 traveler reviews, 32,682 candid photos, and great deals for Dublin, Ireland, at Tripadvisor. Because Guinness contains a lot of unmalted barley, which contains more fiber than malted grain, it is also one of the beers with the highest levels of fiber, according to Bamforth. Jennifer Bowers, a registered dietitian, told Medical Daily: "Studies demonstrate that ferulic acid is associated with improved immune function and decreased inflammation. Some studies have showed evidence that ingredients in beer can increase prolactin, a hormone necessary for milk production; others have showed the opposite. Find the perfect guinness is good for you sign stock photo. Feeling tired? The classic slogan, “Guinness is Good for You” might actually have some truth to it, after all. Regardless of the conclusions, the alcohol in beer also appears to counter the benefits associated with increased prolactin secretion. "After you get a freshly poured Guinness, you can make a face in the foam, and by the time you finish drinking it, the face is still there," Siebert said. This makes sense when you consider that alcohol is the main source of calories in beers. 3 thoughts on “ Guinness is Good for You! Though you wouldn't rank it as healthful as a vegetable, stouts in general, as well as other beers, may be justified in at least some of their nutritional bragging rights. Today however, some experts actually do believe that moderate alcohol, including Guinness, consumption, could be good for you, especially your heart. Here's more potentially good news about Guinness: Despite its rich flavor and creamy consistency, it's not the highest in calories compared with other beers. The non-alcoholic drink provides consumers with a low-calorie option: Guinness 0.0 comes in at 70 calories in a standard can. Size is about 15 3/4" X 11 3/4" and weighs 1lb. Guinness is good for you poster features a carpenter and walrus walking arm in arm next to a giant pint glass of beer. You'd need to drink three pints of Guinness to provide the same amount of iron as a single egg yolk (1.1mg), and alcohol is not good for babies. ", Regarding the old wives' tale about beer's effects on breastfeeding, Marnell added, "It's not something that Guinness has perpetuated ... and if (people are still saying it), I'd like to say once and for all, it's not something we support or recommend.". According to the National Council on Alcoholism and Drug Dependence, "alcohol is the most commonly used addictive substance in the United States: 17.6 million people, or one in every 12 adults, suffer from alcohol abuse or dependence along with several million more who engage in risky, binge drinking patterns that could lead to alcohol problems. To inquire about a licence to reproduce material, visit our Syndication site. Despite the company’s 1920s slogan ‘Guinness is good for you’, the risks posed by excessive drinking far outweigh the potential benefits of drinking Guinness. Or is its reputation just good marketing? You see, Guinness … "Barley can be eaten directly, or even made from commercial barley drinks, which would be less problematic than drinking beer," West said. LIKE every year, St Patrick's Day celebrations will no doubt be washed down with ample pints of Guinness. Moderate alcohol consumption may also protect against heart disease. You can also make them a day ahead, leave the puddings at room temperature and reheat the sauce in a microwave. And thus the slogan was born - 'Guinness is Good for You'. According to an article from the Institute of Brewing, a pint of Guinness is full of nutrients like all the B vitamins, except B12. A traditional Guinness has 154 calories per can. "In Britain, they have it in the culture that drinking Guinness is good for nursing mothers," said Karl Siebert, professor emeritus of the food science department and previous director of the brewing program at Cornell University. Guinness is a type of ale known as stout and has a number of good vitamins and minerals But it's still alcohol, which can impair judgment and aid weight gain if consumed in excess (CNN) … ” SHANNA M AITCHESON December 6, 2013 at 1:06 am. It has also been touted as being "good for you," at least by its own advertising posters decades ago. 7 Comments on Research suggests Guinness really can be good for you Back in the 1920s the advertising slogan ‘Guinness is good for you’ was used to sell one of Ireland’s best loved products. "And they put them to work on things they needed. Guinness contains “antioxidant compounds” similar to those found in fruits and vegetables that slow down the deposit of cholesterol on artery walls. July 19, 2012 Adventures , Ireland beer , cathedral , dublin , ireland , museum David July 19, 2012 Day 2: Sightseeing in Dublin at Dublin Castle, St. Patrick’s Cathedral, National Archaeology and History Museum, Guinness Storehouse. Email us at tips@the-sun.co.uk or call 0207 782 4368, Osama Bin Laden aide living cushy life in £1m UK home after leaving US prison, I'm A Celeb bosses secure Gwrych Castle for 2021 as Covid threatens Oz return, Cops say anti-lockdown protesters staged 'covid-rule breaker's bench arrest', Delivery driver dies after being hit with his own car as boy, 14, arrested, We’ve been washing our towels wrong - here’s how you should be cleaning them, ©News Group Newspapers Limited in England No. "Alcohol is a teratogen, which is something that causes birth defects. "Guinness also only has five calories more than the same amount of skim milk.". The foam is remarkably long-lasting. "We would never recommend that anyone drink to excess, and (we want to make people) aware of how alcohol effects the body. Most U.S. beers to get calorie and ingredient labels, How to stick with your exercise resolution: Drink beer, The more alcohol ads kids see, the more alcohol they consume, Guinness is a type of ale known as stout and has a number of good vitamins and minerals, But it's still alcohol, which can impair judgment and aid weight gain if consumed in excess. Despite the company’s 1920s slogan ‘Guinness is good for you’, the risks posed by excessive drinking far outweigh the potential benefits of drinking Guinness. The classic slogan, “Guinness is Good for You” might actually have some truth to it, after all. Vitamin B. The well known ‘Guinness is good for you’ slogan originates from the 1920s, when Guinness … That's where the slogan came from." In large red letters in the top left-hand corner of the board is the famous slogan, ‘GUINNESS IS GOOD FOR YOU’, first used in 1929. One pint of Guinness is one per cent calcium, which can boost bone health. By comparison, the same size serving of Budweiser has 145 calories, a Heineken has 142 calories, and a Samuel Adams Cream Stout has 189 calories. The brand’s earliest and most memorable campaigns include those bearing the “Guinness is good for you” slogan. Nursing mothers were then encouraged to imbibe this drink as a milk-boosting tonic, too. It’s not often {read: never} we talk about alcohol at Virginia Spine Institute, but we had to make an exception for St. Patrick’s Day!Remember the 1920’s Guinness Beer ad that touted “Guinness is Good For You”? Back in the 1920s this Irish dry stout was advertised with the infamous slogan “Guinness is good for you.” Inevitably, as advertising regulations tightened, such touted health claims were eventually put to bed. Its, "One of the main things we focus on ... is that while we would love people to enjoy our beer, we want to make sure they do so as responsibly as possible," Marnell said. As per the brands old slogan, drinking Guinness can actually be "good for you" as the Irish beer has an impressive nutritional profile. Folate is a B vitamin that our bodies need to make DNA and other genetic material; it's also necessary for cells to divide. Guinness may actually be good for you now: There's a non-alcoholic version ... Guinness 0.0 is made made using the same ingredients that are used for the alcoholic beer -- water, barley, hops … The "Guinness is Good for You" advertising slogan of the Twenties lasted until marketing rules for alcohol became stricter in the Eighties. Three pints will give you the equivalent of a single yolk egg. Guinness is also dispensed through a special tap that uses a mixture of carbon dioxide and nitrogen. You may not have known the connection — the Guinness Book Of World Records no longer brands itself with the iconic Celtic harp of the brewery’s logo — but the world famous book of records got its start with the Guinness brewery. Vitamin B2 increases during the brewing process. Typically, beer is rich in calcium, which … A regular lager uses carbon dioxide to dispense it, and Guinness uses more nitrogen, which can also make it feel heavier. A pint of the black stuff a day may work as well as a low dose aspirin to prevent heart clots that raise the risk of heart attacks. It has to do with the sophistication that goes into producing and pouring Guinness. For the puddings. Many decades ago, in Ireland, it would not have been uncommon for a doctor to advise pregnant and nursing women to drink Guinness. But can this creamy, rich and filling beer really be added to a list of healthy beverages? So you can check off another box. Dr. Stuart Wasser answered. 1 cup Guinness … It turns out that slogan might have some merit behind it, and as healthcare providers it’s our obligation to provide information that will benefit your body. As per the brands old slogan, drinking Guinness can actually be "good for you" as the Irish beer has an impressive nutritional profile. Do you have a story for The Sun Online news team? You can also make them a day ahead, leave the puddings at room temperature and reheat the sauce in a microwave. St. Patrick’s Day is around the corner and, for many, it’s a time to celebrate with a pint or two of the black stuff – Guinness. In fact. Whilst it’s thought that Guinness is rich in iron, a pint of the drink will only give you … ", Follow CNN Health on Facebook and Twitter. That's where the slogan came from." Anything proving things that are typically considered bad for you as good gets me to chuckle. According to Charlie Bamforth, a professor of brewing sciences at the University of California, Davis, most beers contain significant amounts of antioxidants, B vitamins, the mineral silicon (which may help protect against osteoporosis), soluble fiber and prebiotics, which promote the growth of "good" bacteria in your gut. Artist John Gilroy created the ads that ran from 1928 to the 1960s with characters representing the brand such as the toucan. Bamforth researched and co-authored studies recently published in the Journal of the Institute of Brewing and the Journal of the American Society of Brewing Chemists, The Science of Beer. "In Ireland, Guinness had a long history of hiring the best and brightest university graduates regardless of what they were trained in," Siebert said. Though Guinness and its parent company, Diageo, make no such claims today, the advertising slogan from the 1920’s—“Guinness is good for you!”—still seems to ring true. Meanwhile flavorful and robust Guinness Draught was waiting on tap for you — health benefits and all — the whole time. ", Today, he said, the company would not claim any health benefits for its beer. Meanwhile, Diageo revealed what’s in a draught pint or a 100ml serving of Guinness: Guinness Draught has a lower alcohol content, at 4.2% alcohol by volume (ABV), compared with 5% for Budweiser and Heineken, and 4.9% for the Samuel Adams Cream Stout. "Nine out of ten times the answer back was 'Guinness is good for you'. For other inquiries, Contact Us. Hint: It's heart healthy and high in fiber. But those were from the 1920s, '30s and '40s. The “good for you” slogan was a staple for 40 years until tighter advertising regulations forced it into retirement. “Guinness is Good for You” was the tag line for the first modern advertising campaign launched by the Dublin brewer in 1929 to support sales in the United Kingdom primarily. That is one reason why it is so good when people are tired or exhausted. The old advertising slogan "Guinness is Good for You" may be true after all, according to researchers. A 2003 study found flavonoids in beer can reduce the risk of heart attack from blood clots. The Guinness Book Of World Records. Meanwhile flavorful and robust Guinness Draught was waiting on tap for you — health benefits and all — the whole time. Most beers contain significant amounts of antioxidants, B vitamins, soluble fiber and prebiotics, which promote the growth of "good" bacteria in your gut. HAHA this blog is great! The vitamins play a vital role in helping our bodies convert food onto fuel. One was a special tap for dispensing Guinness, which has 11 different nozzles in it, that helps to form the fine-bubbled foam.". See the latest news and share your comments with CNN Health on Facebook and Twitter. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. To see all content on The Sun, please use the Site Map. Each day 3 million pints of Guinness are brewed in the Brewery. Only the dogs who drank Guinness had reduced clotting. Guinness, the famous stout beer, had among its famous slogans of the 1920s, '30s and '40s such health claims such as "Guinness is good for you" and "Guinness for Strength.". This helped to solidify the drink's original slogan: "Guinness is good for you." Please see pics for quality and exact sign you will receive when purchasing. It was even prescribed by doctors to pregnant women. The company was ordered to stop using it as there was little evidence to back up the claim at the time. "This is something we would not advocate today," Marnell agreed. You see, Guinness contains approximately 166 calories per pint. Calcium. And Guinness may have a slight edge compared with other brews, even over other stouts. Updated 1020 GMT (1820 HKT) March 16, 2018. In the 1930s, the Guinness family had hired the advertising firm S.H. "In 1929, when we were about to do our first ad, we asked (ourselves), 'What stance should we take?' 2 of the corners are bent. In general, moderate alcohol consumption -- defined by the USDA's dietary guidelines for Americans as no more than two drinks per day for men or one drink per day for women -- may protect against heart disease. Posted by: Emma Hall in Advertisers, Agencies, Creative, News January 31, 2019 Comments Off on Guinness is good for you: ‘the clear stuff’ is just tap … If you are still wondering is Guinness good for you, … The creamy, dark stout is one of Ireland’s biggest exports and, as far as beer goes, it’s relatively healthy. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. We researched the beer's history and talked to brewing experts and break out the good, the not-so-great and the ingenuity of Guinness. But aside from it being low-calorie, there are other surprising nutritional benefits. No more than 1-2 standard drinks a day. Guinness and other darker beers contain higher amounts of this antioxidant than lighter beers. A 33-year-old member asked: is drinking stout safe for diabetics? 1 cup Guinness 1/2 cup raisins 1/2 cup walnuts, chopped. "We don't know of any safe dose of alcohol in pregnancy; hence we recommend abstaining entirely during this brief period of time in a woman's life.". is guinness is good for diabetics. So we sent around a group of marketers (in Ireland and the UK) to ask Guinness drinkers why they chose Guinness, and nine out of 10 said their belief was that the beer was healthy for them. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. No need to register, buy now! Research is ongoing to determine preventative ferulic acid effects on cardiovascular disease and cancer.". 35 years experience Addiction Medicine. Despite its old ad slogan, Diageo, the manufacturer, does not make any health claims for Guinness. We already had this reputation in the bars before we uttered a word about the beer. Iron can help boost energy levels and a pint of Guinness contains 0.3 milligrams of iron - about three per cent of an adults recommended daily dose. And while it is common knowledge that drinking alcohol excessively is not good for you, the frothy liquid is actually better for you than you thought. The foundation of Guinness advertising began with a simple slogan, “Guinness is good for you.” Guinness has since revolved into one of the most popular beers in the entire world. According to an article from the Institute of Brewing, a pint of Guinness is full of nutrients … Beer in general has been regarded as a galactagogue, or stimulant of lactation, for much of history. We pay for your stories! Guinness is a popular Irish stout brewed and available all over the world. In addition to its Stout, Guinness also makes an Extra Stout -- and has discontinued a bunch of other … "We showed that Guinness contained the most folate of the imported beers we analyzed," Bamforth said. Of course, a pint of Guinness shouldn’t be considered a health beverage. The Guinness is good for you campaign was almost exclusively a print media and poster campaign, the main venues for advertising during its run. A recent study also suggested that drinking Guinness could have a similar effect as taking a low dose of aspirin. Unknown year. nofollow">guinness good for you… According to Domhnall Marnell, the Guinness ambassador, Guinness Original (also known as Guinness Extra Stout, depending on where it was sold) debuted in 1821, and for a time, it contained live yeast, which had a high iron content, so it was given to anemic individuals or nursing mothers then, before the effects of alcohol were fully understood. You may not have known the connection — the Guinness Book Of World Records no longer brands itself with the iconic Celtic harp of the brewery’s logo — but the world famous book of records got its start with the Guinness … Guinness has a fair amount of folate among imported beers. A 12-ounce serving of Guinness Draught has 125 calories. For the puddings. He said: "I think it's because of the dark colour of Guinness, it's actually not black but a ruby colour.". "You'll see the characters representing the Guinness brand -- the toucan, the pelican -- and slogans like 'Guinness is good for you' or 'Guinness for Strength.' (Note: Though the USDA lists beer as containing zero grams of fiber, Bamforth said his research shows otherwise.). Nitrogen, and the way Guinness is dispensed, results in the cascade effect where bubbles flow downward and settle, compared to lagers where they rise up. The Carpenter and the Walrus by Gilroy. In the United States, Guinness Extra Stout, by the way, has 149 calories. The Irish beer has an impressive nutritional profile that will make you feel guilt-free for indulging in one, or two pints. ", In fact, Guinness' parent company, Diageo, spends a lot of effort supporting responsible drinking initiatives and educating consumers about alcohol's effects. Huge collection, amazing choice, 100+ million high quality, affordable RF and RM images. One of the world-renowned ways people celebrate St. Paddy’s is with a pint of Guinness beer. Assuming you are healthy and have the green light to drink beer, you might wonder why Guinness feels like you've consumed a meal, despite its lower calorie and alcohol content. Guinness was previously marketed as “good for you” because of its high iron content. View our online Press Pack. "The problem is that alcohol temporarily inhibits the milk ejection reflex and overall milk supply, especially when ingested in large amounts, and chronic alcohol use lowers milk supply permanently," said Diana West, co-author of "The Breastfeeding Mother's Guide to Making More Milk.". This can help reduce blood clots … 12 reasons Guinness is actually good for you Mar 11, 2013 at 2:00 AM Why a pint of the black stuff will do you good on St. Patrick's day (or any other day for that matter). Guinness is Good for You. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Guinness contains less calories than the average lager, The way Guinness is poured means it is less carbonated than other beers, Guinness is rich in barley, and research is underway to determine if the ferulic acid found in barley can help prevent heart disease, Independent Press Standards Organisation (IPSO). Drinking beer in moderation can help improve bone mineral density, a pint of is... Include those bearing the “ good for you ” slogan John Gilroy created the ads that ran from 1928 the! Of healthy beverages are other surprising nutritional benefits with one of the recommended daily allowance content the! Patrick 's Day creamy, rich and filling beer really be added to a giant pint glass of beer ale... 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Our Privacy & Cookie Policy sophistication that goes into producing and pouring Guinness improve! 1920S, '30s and '40s a low dose of aspirin may have heart for! Ads that ran from 1928 to the 1960s with characters representing the brand such as the toucan is is. In a microwave, meaning it is less filling they needed when you consider that alcohol is a vitamin..., Bamforth said his research shows otherwise. ) tap for you. researched the beer 's history talked. Material, visit our Syndication site this year a little wiser about the beer history... Heart benefits for some, consumption of alcohol may be true after all '' Bamforth said brewed and available over... That ran from 1928 to the 1960s with characters representing the brand such as the toucan March,! From the 1920s, '30s and '40s and '40s the laborers who were shaping industries and building cities during time... Brewing experts and break out the good, the company would not advocate today, experts University... 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